Jaynehowarth’s Weblog

Journalist and writer

Eye, eye, it’s a new advertising gimmick

with 2 comments

It has to be the easiest £100 you can earn: carry a company’s advertising logo on your eyelids and earn 10p per wink.

There were three things I thought when I saw this:

1.       Is it April 1?

2.       Is this for real?

3.       Is it silly season?

Well, two out of three ain’t bad…

But it appears to be true. Cosmetics company feelunique.com is actually offering to pay people per wink if they turn their eyelids into advertising hoardings, displaying their company logo. It will pay 10p per wink up to a maximum of £100 once the logo (a temporary transfer, you’ll be relieved to hear) is transferred onto the eyelid.

What kind of flawed genius thought this up? I can’t decide if it is woeful or utterly brilliant.

But, truthfully, would you notice if there was a logo on someone’s eyelid? On average, we blink 20 times a minute and, if we are honest, we don’t stare into someone’s eyes constantly when we are having a conversation. Not only would that be rude, it would be downright weird and would hasten the end of a friendship or association pdq.

Might it be the next big thing when it comes to advertising? We’ve already had adverts placed at the bottom of golf holes (or whatever they are called), then there’s the more sinister subliminal messaging that sometimes mesmerise us and I’m sure it won’t be long before there are ads along urinals that can be aimed at by customers.

 So would we notice if we had a tattoo on our eyelids? I’m not convinced, but I might apply for a laugh and see if anyone spots it.

 I’m a speccy four-eyes, though, so I wonder if I might be disqualified. One way to find out…

 

 

 

Written by CommonPeople

December 17, 2008 at 4:57 pm

2 Responses

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  1. Body advertisement is not something new
    http://www.glossynews.com/artman/publish/advertising-gone-too-far-1147.shtml

    I still find some “walking billboard” service on the net.
    Don’t know if it’s more funny than sad.

    Creepy is the word, don’t you think?

    Niccolò Favari

    December 18, 2008 at 11:29 am

  2. That is so funny, Niccolo!Don’t think I’d want to try any apple pie if the best place the manufacturer can think of to advertise is someone’s backside! Has all sorts of connotations …

    Jayne Howarth

    December 18, 2008 at 1:57 pm


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